Sheri Allan | SKA Graphic Communications

508-384-9384

Wrentham, MA

© 2018 SKA Graphic Communications

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Turning Leaf Search

CATEGORY

Logo Design, Website Design

 

CLIENT

Turning Leaf Search

Turning Leaf Search is a boutique staffing firm with a focus on the placement of corporate services candidates into small to mid-sized firms. They wanted their new logo to reflect the firm's name and symbolize the change in life and career that their clients were considering.

After designing the logo, I partnered with Web Design by Robin to design the home page for the firm's new website. Utilizing the same colors as the logo in a similar transitional manner, and photography that reflected the look and feel of their niche market, the home page set the tone of the rest of the site.

The two main calls to action that they wanted to emphasize - searching for jobs and applying for jobs - used photography to grab the viewer's attention. In addition, to facilitate navigation and entice visitors to explore the site, i designed boxes with icons and focused typography that would take them to the page they were interested in - even though they could also get there via the menu, I wanted to add visual interest to pull them into the site.

View the website

Above: Logo Design

Below Left: Home Page Design Mockup

Below Right: Home Page Live Site